Competitor intelligence for teams who cannot afford blind spots
Map your competitors, track their strategic moves (positioning, pricing, features, funding), and compare how they show up in assistant answers against your product. Actionable insights and recommendations to get ahead of them. And email alerts when they make any new changes.
One product to identify competitors, track their changes, and optimize your visibility.
Trusted by 200+ teams, ranging from startups to venture capital firms
Competitor & market metrics
Know your competitors and understand their visibility
Most market segments are crowded, with tens of players constantly competing for customers and visibility. Keeping track of them is vital, yet it is so time-consuming and manual that even the best growth teams struggle to stay on top of it.
Oportuno automates the process for you. It scans your brand and product, understands your market segment and customer personas, and analyzes all your main competitors. On top of that, it tracks historical changes and alerts you whenever something important happens: pricing changes, feature launches, repositioning, funding rounds, and more.
The whole process is designed to be frictionless and easy to use, so that you get a full report in your inbox in 1 hour with a click of a button. No time wasting, no marketing skills required. We are founders as well, we built this product for ourselves because we understand how hard it is to have to deal with the noise, complexity and time wasted by vanilla marketing products.
The data can then be used to understand and improve your visibility, customer perception and position in the market.
So we do this for you too.
We measure how small changes in positioning and messaging have a substantial impact on your visibility in search engines and AI assistants. It is so common to have an equivalent or even much superior product, yet not being recommended by ChatGPT or Google AI Overviews, because of small gaps in marketing messaging where your competitors are stronger.
We measure how real AI agents describe and recommend you against your competitors, so you see exactly where the market is rewarding their positioning and where you can sharpen yours. The output is a strategic readout on what is moving the needle, not a generic checklist of edits.
No other product on the market does this, unless you are willing to spend 10-100x more time and money on products that are not built for you.
Who competes with you and what they just did
We map the players that matter for your segment and keep a dated trail of meaningful moves: pricing, positioning, launches, and funding, so you are not guessing from stale screenshots or ad-hoc Google searches.
How do they position their products
We read their public story the way a PM or GTM lead would: who each line is aimed at, how pricing and packaging are structured, which outcomes they claim, and how that narrative shifts release over release. So you can make decisions based on data, not just guesswork.
Where you stand and what you can do about it
Get a straight answer on weak spots, strong spots, and a short list of what to tackle first in your story.
Deliverables
Six outputs your team can act on
The depth of a retained analyst, packaged for founders and operators who need the answer, not another dashboard.
Per-competitor strategic profiles
One paragraph on every competitor: who they target, what they shipped most recently, and the strategic bet they are making.
Dated change timeline
Every meaningful page change on every competitor site, captured the day it ships and translated into strategic intent.
Real-time email alerts
An email lands the day a competitor changes pricing, repositions, ships a feature, raises capital, or a new entrant shows up.
Market intelligence brief
Board-level synthesis: where competitors converge, where capital flows, durable advantages versus marketing claims—grounded in your set.
AI Assistant analysis
How ChatGPT, Gemini, and Perplexity describe each competitor when buyers ask category questions—with verbatim excerpts, as a comparison layer on top of intel.
Strategic readout
Where you stand against the named competitors AI assistants surface, what the market is rewarding, and the positioning gaps you can use to sharpen your own story.
Key features
Turn competitor intelligence into a narrative your team can brief
Track competitor moves on the web, compare how the category shows up in assistants, and act before someone else owns the story.
Map your competitors
Direct and adjacent competitors, how each positions, and what changed lately, so intelligence stays grounded in market data.
Prioritize what wins
Stack-rank gaps from competitor moves and assistant-side comparisons so product and marketing know what to ship next.
Unify web + assistant signals
See how homepage and narrative shifts line up with who assistants recommend on the same buyer-style questions.
How the platform works
Three layers: watch, synthesize, deliver. Always know what changed and why it matters.
Continuous intelligence
Every competitor in your market segment, every day.
- Daily crawls of your competitors
- Page-by-page diffs captured the day they ship
- Auto-detection of new entrants in your category
- Historical snapshots, not a one-off analysis
Strategic synthesis
We do not dump raw data.
- Changes classified by intent: pricing, positioning, features, funding
- Per-competitor profiles that explain what each competitor is betting on
- Market-level brief that connects the dots across your segment
- Plain language your exec team can skim in minutes
Inbox-first delivery
Built for teams who value their time.
- Monthly report in your inbox
- Real-time alerts when something material moves
- Searchable archive of every change captured
- Forwardable summaries: just share the link with your team
Competitor intelligence that runs on autopilot and stays current
Incumbent CI suites are expensive and slow. One-shot agency reports that go stale one month later, and cost you a small fortune. Oportuno is the lightweight layer that keeps competitor moves and assistant-side comparisons legible in one place, while not wasting your time.
Synthesis, not raw diffs.
Most tools ping you when HTML changes. We read the change, classify it by strategic intent, correlate with market movements and tell you what your competitor is betting on, in one paragraph.
Other tools: flood you with keyword lists and alerts about nonsense
Continuous, not quarterly.
Consultancies ship $5k PDFs that age in a month. Oportuno updates on a monthly cadence, combined with daily alerts when something important happens.
Agency PDF: stale the day you forward it
Free to start.
No card for your first report. No demo theater. No sales call. Drop in a URL and get a full competitive read inside an hour, then decide if you want always-on monitoring.
Incumbents: book a 30-minute call, onboarding that takes weeks
How it works
Start free. Drop in your URL. We handle the rest.
Your first report lands in your inbox in about an hour. The extra value starts when you upgrade for always-on monitoring to stay informed.
Create your workspace
Sign up free. Paste your URL and click a button. That's it. We identify your competitors and figure out what to track.
▸ Output: a rich analysis at a click of a button.
We watch your competitors for you
Daily competitor-site coverage, plus structured assistant runs on the buyer-style questions that define your category.
▸ Output: ranked competitor moves and recommendation comparisons in one feed.
You get the report
Monthly synthesis to your inbox: profiles, timelines, assistant comparison, and ranked actions, with alerts in between.
▸ Output: report + alerts. Printable. Slides for your convenience.
Always on
Monitoring and assistant benchmarking runs while you sleep. Alerts fire when pricing, positioning, narrative, or category membership shifts, so you are never the last to know.
Testimonials
What growth and strategy teams say about Oportuno
“The first time I saw a report I was hooked. It used to take me days to compile this information, now I can do it with a click of a button and a few manual edits.”
VP Marketing
B2B SaaS · 200+ employees
“What sold me is the daily alerts. The space we are operating in is very dynamic, it's very important to be aware of what is happening in the market.”
Founder
Fintech · Series B
“One of the worst questions I get asked by customers is how we compare to some new product that came out last week and we might not be aware of yet. Oportuno saved my bacon a few times already.”
Sales Account Manager
IT Service Provider
Pricing
Choose your plan
Monthly or annual billing for a 2 month discount.
Your first report is free. When you are ready for continuous monitoring and alerts, pick a plan.
2 Months Free
Starter
For founders and growth teams
- 10 Analysis runs per month
- Historical competitor activity tracking (moves, positioning, pricing, features, funding)
- Competitor landscape map, rankings & win-pattern analysis
- Executive intelligence briefing on market positioning
- Monthly automated re-runs
- 120-prompt matrix for assistant-side comparison (queries × buyer personas)
- AEO visibility score & per-query competitor breakdown
Flex
For VCs, analysts and agencies. Scale up or down as needed.
- 10 / month
- Historical competitor activity tracking (moves, positioning, pricing, features, funding)
- Competitor landscape map, rankings & win-pattern analysis
- Executive intelligence briefing on market positioning
- Monthly automated re-runs
- 120-prompt matrix for assistant-side comparison (queries × buyer personas)
- AEO visibility score & per-query competitor breakdown
FAQs
How do I get started?+
Create a free account, paste your product URL, and right away we analyze your competitors and your positioning. Your first report is generated within about an hour. Onboarding was designed to be frictionless & self-service, so that you can get started immediately, and try the service before you buy.
How often is competitor data refreshed?+
If you subscribe, we will scan your competitors on a daily cadence, classify meaningful changes by intent, and send you email alerts when something material moves. Monthly reports will provide a comprehensive overview of everything that happened to your competitors and your positioning over the month.
What kind of data is included in the report?+
The report contains a detailed analysis of your competitors: who they are and how we group direct versus adjacent players; historical competitor intelligence tracking (strategic moves, repositioning, pricing, features, funding for up to 12 months); and a comparative analysis of visibility on search engines and AI assistants. That comparison is built from a live measurement of real AI agent responses to a matrix of user-style queries: who gets recommended where, how you stack up, and selection rationales, alongside an executive briefing on what the market is rewarding and where you stand.
How does the assistant comparison work?+
We capture how assistants like ChatGPT, Gemini, and Perplexity describe and recommend you versus named competitors on the same buyer questions, including verbatim excerpts where available. It sits alongside the competitor-intelligence core as a visibility comparison, not a separate product.
Can I run more than one analysis?+
Yes. The Starter plan covers up to 10 analysis runs per month. The Flex plan allows you to scale up the volume based on your needs.
Do I need data processing skills to analyze the data?+
No. The data is already processed for you and presented in a clear and easy to understand format. You can use the analysis directly to make decisions about your product and marketing strategy.
Can I print the report?+
Yes. You can print the report directly from the page, or export it to a PDF file. We will soon offer Word support for your convenience.
I am an agency analyst. Do you support white-labeling for report generation?+
Yes. Please contact us at [email protected] to discuss your needs.
Get started
See your competitors clearly
Start free, paste a URL, and get a full competitive read in about an hour: your competitors, tracked moves, assistant-side comparison, and ranked actions. No payment required. No sales call.